
The logo I created closely mirrors the sketch I drew by hand. I struggled a lot to try to figure out a logo design that I felt good about. My inspiration came from logos you might see on motorsports gear and equipment. I knew that I wanted a silhouette of a bike with some text, but I didn’t want to make the design too simple. So I decided I needed a good background. The style of motorcycle shown is a dual-sport, so when I was designing the logo, I knew that I wanted to reflect that the bike is useful in more than one environment, both on-road and off-road.
I divided the square into two halves and used basic shapes to create either side of the image. One thing I struggled with here was adding color. In the final draft, I definitely want to add color to the logo. I will probably keep the bike silhouette and the stroke black while changing the roadway and mountains to a different color.
When it actually came to drawing the logo on Illustrator, I originally tried to trace a photo of a bike using the pen tool. I quickly realized that this would be a long process and that the result would be disappointing and hardly worth the effort. I opted instead to try using basic shapes to build an abstract model. This took some time but I ended up with a decent piece. In the final draft I’m definitely going to fix this because it’s really rough. I feel like if I were to place another photo, then lay shapes over top of it, I might end up with a more realistic looking model. After creating the bike, I grouped the objects and moved it over to the square.
Overall, I think the logo is coming along well, but I do have some major improvements in mind.



