I ended up going down a completely different path with my final logo design than what I had originally planned with my drafts. The design incorporates the letters of the word “DUAL-SPORT’ into the actual figure that forms the bike silhouette. I came up with this design after I became frustrated with trying to edit my original draft into something more appealing and less complicated. Some of my inspiration came from other works that incorporate letters into their shape, such as the “Monkees” guitar logo. I really wanted to emphasize simplicity, and I feel that this new design really did that.

I first began by pulling up the picture of a dual-sport motorcycle which I had used for my Photoshop project. I then used the pen tool to draw shapes over top of the image. These shapes were the letters that form the word and the overall bike shape. It took a lot of time to create the letters and to fit them in the way I wanted. I had to have them form the shape of the motorcycle when put together. The other task I had was to remove the empty space in some of the letters and in the wheels, which I used the shape builder tool for.

Next came the task of coloring, something which my original logo lacked completely. I decided to make this task somewhat simple by making the entire bike crimson with a 2 pt black stroke, with the exception of the “O” and the wheels. I made the “O” grey to represent the engine, and the tires black.

Overall, the design turned out better than I thought it would. Ditching my original idea was the most important task to undertake, because the moment I did that was when I was able to come up with something much more interesting.